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NIKE FREE

NIKE FREE

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{
    "client": "Random Studio",
    "role": "Tech lead, developer",
    "technologies": [
      "c++", "Objective C", "Cinder", "GLSL"
    ]  
}

For the launch of the next generation Nike Free outsole, we developed an interactive installation to capture the Auxetic Sole Technology : a structure that spontaneously expands and contracts upon impact. We created a range of hands-on digital and physical tools to enable the Nike teams to interact in a tactile way with the technology.

To mimic the behavior of the newly developed outsole we created a spring based physical simulation. This allowed us to pushing different shapes into a digital material, a crossover between a cloth and a folded origami sheet.

Being technical lead on this project I coordinated two other developers to create the software for the experience. Apart from the tactile experience the application was also running in retail, both as a full-body experience using the Kinect and a scaled down iPad version for the store crew to use.